OM-STUDIO Social Media Advertising Services SMM strategy. Before you create and maintain a page in a social network, you need to think about what it should be at all. Strategy development, in fact, planning actions in the long term, for which you need to: get acquainted with the affairs of competitors, analyze their behavior in social networks; find out for yourself how the company is currently represented in social networks, what kind of reputation it has, whether it is known and what; determine what the target customer, the consumer of your product, looks like, what his interests and hobbies are, the format of communication and needs; create a unique trade offer that you will subsequently promote using social networks and which should show users why it is worth choosing your company; understand how to position yourself in the social network. OM-STUDIO Social Media instagram advertising Services https://online-marketing-studio.com/smm.html Positioning is divided into three categories: strictly commercial, in which only information related to cooperation is published in the community; informal, designed for communication, in which users are attracted by interesting information, pictures and memes, and only then unobtrusive advertising and measures to involve them in the sales funnel are added to them; mixed, when official information alternates with entertainment and informational. Which format to choose depends primarily on the specifics and desired image of the company, as well as on the client's portrait drawn up at the previous stages.
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